QR – Always one step ahead

QR offers what the hotel industry needs: latest distribution technology and professional sales know-how. Together both provide the necessary head start in the ambitious environment of global online distribution.

The Founder and Managing Director is Carolin Brauer. In over 25 years, she has built the company, which is based in Hanover/Langenhagen, into the leading European online distribution specialist. Carolin has successfully forged strategic partnerships with technology leaders. Since 2016, QR has been a Global Premium Partner of the Sabre Hospitality Solutions (SHS) technology group.

World-class in technology and consulting

Due to continuous innovation and investment, Sabre Hospitality Solutions has a world-class system that is used by more than 40,000 hotels, hotel chains and cooperations worldwide. QR completes this state of the art and revenue-generating technology with its professional hotel expertise and market knowledge to create a comprehensive solution with a maximum of distribution power.

With strategic consulting and support QR makes the entire system usable to individual hotels and hotel chains in the best way possible. This is how significantly more online revenue is generated whilst distribution costs are reduced, through intelligent management of all distribution channels.

Joining QR is vital and strategically an important and right investment the future!

„Online distribution technology and the hotel industry are two areas that today belong together now more than ever. Providing the hospitality industry with the latest relevant technology is an extremely important task and essential for success. For me, this is the ideal combination because it keeps us deeply connected to the industry.“

Managing Director

Carolin Brauer

Carolin Brauer knows the hotel industry and online distribution like no other. In 1990 she was responsible for the introduction of the central reservation system with connection to the global distribution systems at Penta International. After that she managed a reservation center in Cork, Ireland, whose customers included Ramada/Renaissance, Park Plaza and Kempinski. Prior to the founding of her company Quality Reservations in 1996, she was responsible for the reservation center of Queens Group Germany.

Online distribution today and in the future

We live in a digital world and people are online for many reasons. More and more trips are planned and booked online. This applies to the leisure and business segment.

We advise hotels: To focus all thoughts and actions consistently towards the guest. To convey security and confidence and to communicate emotionally. It is important to adapt to changes, develop new markets and offers and to optimize technology. In 2024 and beyond, digitalization will be the key factor for revenue and earnings.

Online distribution can only be successfully accomplished with a professional partner and high-end technology. The Premium Global Partnership with Sabre Hospitality Solutions (SHS) allows us to exactly face this challenge. In times of rapid innovation cycles and increasing digitalization, we open new markets for the hotels and ensure economic success.

This is what our clients say

  • „We have been business partners of QR for many years and appreciate the honest and trusting cooperation, especially the personal interaction. Solutions are pursued together, and we can always count on QRs know-how.”

    Maria Brand

    Revenue Manager,
    The Chocolate on the Pillow Group
    Logo The Chocolate on the Pillow Group
  • „A partner at our side should always convince with the following qualities: Flexibility, reliability and professionalism - QR does this very successfully!“

    Ulrich Ponty

    Director Sales & Marketing,
    ATLANTIC Hotels
    [Translate to Englisch:] Logo Atlantic Hotels
  • "We have chosen QR to best position the Telegraphenamt in the relevant online sales channels worldwide. We are delighted to be working with such a strong and experienced partner."

    Vanessa Bigge

    Director of Revenue & Reservations,
    Hotel Telegraphenamt Berlin
    Logo Telegraphenamt
  • "We particularly appreciate the personal support and the feeling that we are pursuing a goal together, hand in hand. We also greatly appreciate the proactive, uncomplicated and reliable cooperation."

    Jennifer Vogel & Philipp Vogel

    Hotel Manager Orania.Berlin,
    Managing Director & Culinary Chef Orania.Berlin
    Logo Orania.Berlin