QR – Quality Reservations

QR CAN HELP

MASTER THE 2×2 OF ONLINE DISTRIBUTION

The hotel business is a people’s business. But how to react when guests spend more and more time online? Then it’s time for automated systems (machines) to take over the sales tasks.

QR optimises ALL interfaces between human and automated processes – the only way to make the system efficient.

This is the only way to get ALL possible online bookings – don’t settle for anything less!

QR’s “Online DNA” sales evaluation delivers initial suggestions for immediate, effective optimisation-measures (request here).

QR SUPPORTS HOTEL STAFF

  • in marketing
  • in sales
  • in bookings
  • in Front Office

Management will receive all the right tools to achieve optimum occupancy levels and yields.

GET THE MOST OUT OF HOTEL SYSTEMS WITH QR

  • a unified system for all distribution / sales data (images, text, offers)
  • interfaces with Channel Manager and Hotel Systems
  • no extranet maintenance

FIND THE RIGHT GUESTS WITH QR

Discover potential guests worldwide:

  • Guests to suit your hotel
  • Guests willing to buy your offer

QR OPTIMISES BOOKING SYSTEMS

Which guest uses which system:

  • for information?
  • for comparison of offers?
  • for booking?

Your hotel must be attractively presented in all systems – the competition is fierce!

 

OPTMISE WITHIN THE HOTEL

GET YOUR HOTEL INTO GREAT SHAPE FOR ONLINE SALES

With QR, you will creat the perfect conditions for successful online distribution to thrive: in the systems, in the processes and in the team.

QR has developed a clear training programme and tailored online sales support-measures depending on position and area of work.

A preliminary Fitness Check for your systems includes a standardised analysis:

  • destination related occupancy analysis
  • analysis of rates and categories
  • quality assessment of data (images, text, language)
  • current state of online sales systems as a basis for comparison

QR IS YOUR PERSONAL TRAINER:

We provide trainings and webinars on any topic relating to online sales, e.g.:

  • controlling rates and availability
  • sales by category and sales of additional services
  • Yield Management for successful returns
  • marketing in providing sales channels
  • online communication with “fans” and “friends” of your business on social media

Additionally, we provide a regular helpful email service with tricks and hints.

QR Roadshows offer an opportunity for face-to-face exchanges and knowledge transfer.

QR WILL HELP YOU GET YOUR HOTEL SYSTEMS FIT IN SHAPE

QR helps to become efficient by optimising and automating the right systems:

CHOOSE YOUR FUTURE GUESTS

FIND AND ADDRESS THE RIGHT TARGET CUSTOMER GROUPS WITH QR

The “right” guests are worth going that extra mile. Bombarding the “wrong” guests with marketing is counterproductive and a wasted effort – even online. Not even new technology trends like Big Data are going to change that.

Why do guests come to your destination? QR analyses the main motivations for travel, constructs an accurate guest profile and presents clearly defined target customer groups for your hotel.

Knowing their profile and motivation for travel, we can deduce the information systems your guests are likely to use.

The QR online analysis shows: How does your hotel come across to a potential guest when searching for a hotel online?

The perception of your hotel can then be adapted to suit the guest’s preferences. The result: more guests from around the world.

DISCOVER ADDITIONAL GUEST POTENTIAL WITH QR

We will reach out to new business and private customers worldwide to maximise your returns.

  • The basis for this is the QR Destination Analysis, which includes factors such as competitors and the market potential of your destination.
  • Additional analysis of: booking trends, reviews and purchasing disposition by nationality.
  • Monitoring travel budgets ensures a constant flow of corporate customers.

QR HELPS TO CHOOSE THE RIGHT FORM OF ADRESS FOR EACH INFORMATION SYSTEM

Depending on their profile and situation, your guests use varying information systems. QR will place the right message in the right system:

  • Analysis: which guest uses which system (own website, OTAs, GDS)?
  • Providing the relevant information and the right tone of address for travel agency staff, intermediaries and individual travelers
  • Engaging and communicating with travelers at online review platforms and social media
  • Integration of Google maps and social media

PLACING THE OFFER

THE RIGHT OFFER IN THE RIGHT DISTRIBUTION CHANNEL

Guests will have chosen their favourite travel search engine or platform long before starting their search for the perfect hotel.

This is exactly where you need to place your offers: advertising exactly those services precisely this guest is looking for. Weekend packages on your own website, corporate rates for the company’s travel department, etc… and all of this in the guest’s mother tongue.

QR offers creativity in constructing new offers and support in their implementation: making your offers stand out from your competitors’!

QR will support you in turning trends into offers – thereby providing Yield Management of the ‘next generation’.

QR SIMPLIFIES THE HANDLING OF OFFER SYSTEMS

With QR, you are in control of all Offer Systems. The key to this is a centralised database: CeReS.

  • An emotionally appealing presentation of your services on the central database – even for use on your own website
  • Unerring appeal to international guests using text in multiple languages
  • Centralised AND individual controlling of rates and availability
  • Centralised administration of booking conditions
  • Automatic distribution to the right systems

CREATING THE RIGHT OFFERS WITH QR

We support our partner hotels in optimising their efforts: through personal meetings and sophisticated test routines.

  • All in one! Completeness is key for images, text, rates, availability, categories, etc.
  • Up-to-date, attractive and available in every aspect
  • Be different! Showcase your hotel’s variety of services in your offers to create added value.
  • Cater to your target audience! Clear and concise for busy professionals; detailed and emotionally appealing for leisure travelers; cool and trendy for social media nerds.
  • Higher revenue! Offer additional services to boost your revenue.

GENERATE BOOKINGS

SIMPLE, COMPREHENSIVE, SECURE BOOKINGS – EVEN ON A MOBILE DEVICE

The world is online. Looking for offers online is normal – and so is buying them online. But it has to be quick, simple and secure! Then your online sales too will increase.

Are your booking systems suitable to deliver this quick and easy process? On a smartphone, tablet, desktop and laptop? Is booking a room and additional services on your website easy and quick – even from a mobile? Are payment details and personal information transferred securely?

“Booking” via QR’s Internet Booking Engine (IBE) is more than a technically optimised process. Adopting the look and feel of your own website 100%, the IBE becomes a motor for direct sales. It stimulates spending and creates purchasing incentives. The IBE offers the discerning guest more service and the regular guest a familiar welcome, as they can access their contract rate via the system.

That’s how online booking works in “my” hotel!

QR MAKES YOUR OFFERS AVAILABLE FOR IMMEDIATE PURCHASE

At the travel agency, on a booking platform, on the hotel’s homepage, at home or on the move:

  • All offers are immediately available for binding purchase from any device (fixed or mobile)
  • Comprehensive range of offers including all rates, room categories and Last Room Availability
  • Standardised booking restrictions in every channel
  • Contract rates are bookable within 24 hours
  • Alternative arrangements in the requested timeframe
  • Redirection from Meta-Search-Engines to your hotel’s own website

QR IS CLOSE TO THE GUEST AND THE INTERMEDIARY

With QR, your guests expectations of the booking systems will be met:

  • Quick and easy booking, using a guest profile and any special requests in max. 4 steps
  • A variety of offers and additional services in a prominent positioning meet your guests’ requirements and expectations (and generate additional revenue)
  • All booking conditions are clearly stated
  • Immediate booking confirmation via text message or email in one of 16 languages
  • Secure payment – secure booking – secure data transfer
  • Voucher sale and newsletter function

THE GUEST IN THE HOTEL

WELCOME HAPPY GUESTS TO YOUR HOTEL

What is any hotel employee’s most important task? To make sure the guests are happy! Only a happy guest become regular guests and recommend your hotel.

To achieve this, your staff need one thing: time to care for the guests.

The real purpose of a Hotel System is to secure bookings (and securing, in turn, the revenue) and laying the conditions for additional follow-on revenue.

QR has both the right tools and processes – as well as the expertise of a hotel-practiced team – to make sure you can deliver on both counts.

PERFECT SUPPORT SYSTEMS WITH QR

All information eventually converges in the hotel to optimise revenue and give sales intermediaries (such as travel agents) an incentive to arrange further bookings.

To achieve this, you will need:

  • CeReS, QR’s modern, web-based, user-friendly booking system
  • Full Reservation Circle makes sure any bookings flow directly into your Hotel System
  • Prompt and correct payment of commissions to sales intermediaries promotes new business
  • Responding to all reviews brings the guest back to the hotel – and attracts new guests!

QR HELPS YOUR STAFF

By managing the challenges of online sales, we free up time for your staff to concentrate on what really matters: the guests!

  • With our 2-way-interface, all bookings are automatically received in the hotel’s system, saving time and avoiding transfer errors
  • Comprehensive booking data are available at any time
  • Special requests are stated in the guest profiles
  • We’re there to help in cases of non-arrival, double bookings or invalid credit cards
  • Motivate the guests to give a review  on the various platforms

360° SUPPORT

SECURE, SIMPLE AND SUCCESSFUL WITH QUALITY RESERVATIONS

QR knows WHAT to do…
Together, our work will be effective! Our holistic approach to your sales targets and online sales will see you meet and exceed your sales targets.

QR knows HOW to do it…
Together, our work will be efficient! You will experience top level online sales due to our know-how in getting the most out of efficient automated systems and teams of staff and bringing the two together.

This is how online sales with QR will improve your overall profitability – and therefore the future sustainability of your business. Significantly.

MORE TIME FOR GUESTS WITH QR

  • Seminars
  • Knowledge transfer
  • Yield Management Competition
  • Motivation
  • You are not alone!

FIND THE RIGHT GUESTS WITH QR

  • Distribution Check
  • Destination analysis
  • Current offers, rates and guest demographics
  • Destination’s potential

OFFER AND USE MODERN TECHNOLOGY WITH QR

  • IBE for your hotel’s own website
  • Interfaces with METAs (GHF, Trivago, Tripadvisor)
  • Seamless connectivity with all travel agent systems (amadeus, TOMA galileo, sabre, worldspan, axxess)
  • Channel Management for all OTA’s

References

Our Customers

 The approaches to solution are shown here: Entry to all electronic reservation channels, sales support, partnerships, online marketing, recommendation marketing.

ATLANTIC Hotels

Whether business trip, meeting or a private stay: An unusual comfort expects you in the ATLANTIC hotels. The ATLANTIC hotels offer frame the suitable one in an attractive situation for every cause from the modern private hotel up to the awarded to, design-oriented conference hotel.

GHOTEL hotel & living

From Kiel to Munich, from meeting to recreation, from city trip to beach holidays – in GHOTEL hotel & living hotels, business and leisure travelers are finding their perfect accommodation! At seven locations in Germany, the hotels welcome their guests with elegant furnished rooms and first-class feel-good service.

Hotel Stadtpalais

The 4-star hotel welcomes the guests in the heart of the city of Cologne! Where historical art meets modern architecture, business and leisure travelers find the ideal location for their stay. The Hotel Stadtpalais offers 113 spacious and comfortable rooms, as well as two exclusive suites.

Novum Group

NOVUM, that stands for Germany’s modern and individual city hotels with unique concepts and first-class service, in the best destinations! Four hotel brands allow each guest to find his right hotel: The NOVUM Hotels are 3- and 4-star hotels in ideal city location. With modern. Anyone who prefers technological innovations and trendy design are booking one of the NOVUM Style Hotels . The NOVUM LikeApart hotels offer modern and fully equipped serviced apartments.

Contact

We are here for you

Carolin Brauer

Managing Director

Carolin Brauer is managing partner of Quality Reservations GmbH since 1996. She understands the hotel business, is innovative and fascinated concerning chances around online sales and the potential coming out of this for the hotel business.

Angela Friedrichs-Özdemir

Director Operations

Angela Friedrichs-Özdemir’s passion is not only hotel business, but IT and optimizing proceedings and sales figures. She supports highly professional all productive measures around online sales.

Barbara Kohne

Senior Consultant

Barbara Kohne feels at home in all terms about hotel consulting. Basic experiences she collected in sales departments of different hotels and as a long-standing regional consultant for the Choice Hotels Franchise GmbH.

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